Rule 2 - Research The Customer
Now, it is more important than ever to know your customers; know their wants and also know how they are responding to economic downturn. Consumers take more time
searching for durable goods and negotiate harder at the point of sale.
Customers are more willing to postpone purchases, trade down, or buy less.
Must-have features of yesterday are today’s can-live-withouts. Trusted brands
are especially valued and they can still launch new products successfully. However, interest in new brands and new categories fades. Be sure you know what it is
your customers want and even more importantly, be sure you can supply it.
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