Rule 4 – Don’t Fail To Plan
In scuba diving, there is a saying – ‘Plan
the Dive – Dive the Plan’. If you do this, nothing can go wrong. Yet in business
how many of you are failing to plan for all eventualities? Write a simple
business and marketing plan. This may even be a 'back of a postcard' scribble
that says "make 10 new cold calls each week". Once you have done
this, stick to it and keep sticking to it. Write down all the things you can do
to market your business and form a monthly strategy. Look at the strategy each
month and if you can improve on it do so, especially as increased sales will
give you a bigger marketing budget. These serve as a guide and should be
reviewed on a regular basis as markets change. Be adaptable to market trends,
be prepared to be flexible and certainly be inventive. This doesn’t mean you
have to be reckless, just structured and firm. Take into account all possible
contingencies.
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