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Odiham, Hampshire, United Kingdom
Founder and Account Director of BlackChilli, Barry is the driving force and creative energy behind the company. Barry is a visionary, business generator, networking king and would, according to his peers 'turn up at the opening of an envelope'! Barry has over 25 years’ experience in the industry, is a member of The Institute of Public Relations and regular freelance contributor to a host of business titles. A client once summed Barry up by calling him Mr. Marmite, saying “You will either love him or hate him, but you can't ignore him" – he’s the Simon Cowell of the PR industry, brutally honest and saying it like it is.

Friday 12 July 2013

Crunch PR - Musings from Mr PR - Barry Walker. Rule 4.

Rule 4 – Don’t Fail To Plan 

In scuba diving, there is a saying – ‘Plan the Dive – Dive the Plan’. If you do this, nothing can go wrong. Yet in business how many of you are failing to plan for all eventualities? Write a simple business and marketing plan. This may even be a 'back of a postcard' scribble that says "make 10 new cold calls each week". Once you have done this, stick to it and keep sticking to it. Write down all the things you can do to market your business and form a monthly strategy. Look at the strategy each month and if you can improve on it do so, especially as increased sales will give you a bigger marketing budget. These serve as a guide and should be reviewed on a regular basis as markets change. Be adaptable to market trends, be prepared to be flexible and certainly be inventive. This doesn’t mean you have to be reckless, just structured and firm. Take into account all possible contingencies. 

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