Rule 6 - Advertising Must Pay
If you are spending money on advertising
and
you are convinced that continuing to spend money on advertising is the right
strategy, then give your old campaign a makeover. Replacing the old ad image
with one that's designed to produce bottom-line results and has a strong call
to action is a must. I bet your current message is too wishy-washy. Get tough –
you need business and you need it now. Create strong messages designed to
attract customers. Track the results of your marketing efforts by placing
response codes in all your ads and lead-generation tools. The adverts in media
that don’t get results get the chop, whilst the ones that do work, you must
continue with.
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