About Me

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Odiham, Hampshire, United Kingdom
Founder and Account Director of BlackChilli, Barry is the driving force and creative energy behind the company. Barry is a visionary, business generator, networking king and would, according to his peers 'turn up at the opening of an envelope'! Barry has over 25 years’ experience in the industry, is a member of The Institute of Public Relations and regular freelance contributor to a host of business titles. A client once summed Barry up by calling him Mr. Marmite, saying “You will either love him or hate him, but you can't ignore him" – he’s the Simon Cowell of the PR industry, brutally honest and saying it like it is.

Friday 19 July 2013

Crunch PR - Musings from Mr PR - Barry Walker. Rule 8.

Rule 8 – Never Discount Your Prices 

Cutting your prices is like driving down a one way street. It’s hard to turn around and go the other way. Whilst your competitors may reduce their prices, you need nerves of steel to maintain yours. Once cut, it is difficult to justify raising them again. Rather than cutting your prices, now is the best time to offer additional value, products or services. Try segmenting your customer base now that you have a CRM package - set up a multi-tiered programme of telephone contact and mailings, and offer special support or additional services to the customers who generate the greatest sales or profits. 

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