About Me

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Odiham, Hampshire, United Kingdom
Founder and Account Director of BlackChilli, Barry is the driving force and creative energy behind the company. Barry is a visionary, business generator, networking king and would, according to his peers 'turn up at the opening of an envelope'! Barry has over 25 years’ experience in the industry, is a member of The Institute of Public Relations and regular freelance contributor to a host of business titles. A client once summed Barry up by calling him Mr. Marmite, saying “You will either love him or hate him, but you can't ignore him" – he’s the Simon Cowell of the PR industry, brutally honest and saying it like it is.

Wednesday 24 July 2013

Crunch PR - Musings from Mr PR - Barry Walker. Rule 10.

Rule 10 - Don’t Be A Stranger 



Keep in touch with your clients, prospects and lapsed purchasers. Remind people that you are still around and open for business. E-mail newsletters are cheap, cost-effective, efficient and very powerful. Printed newsletters are also excellent, however, they are more expensive to produce and mail. Plan to send out a client focused communication on a monthly basis with a host of messages. For example: tips, deals, bargains, added value, stock clearance, incentives, news of your business, new clients, etc. Keep in touch – always. 
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